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AEO readiness
starts here.

Check the foundations before chasing a score. Answer 12 questions and get a practical action plan you can share with your team.

Choose “Unsure” wherever you need to check. Your answers shape the action plan.

Technical foundations

Can search crawlers access your important pages?

Check robots.txt, login restrictions and any firewall rules on the pages buyers need.

Are your main service pages indexed?

Use Google Search Console URL Inspection. A sitemap submission alone does not confirm indexing.

Is essential information available as readable page text?

Your services, evidence and contact details should be readable, not only inside images or an interactive widget.

Business clarity

Does each main service have a clear page?

A buyer should understand what you deliver, who it is for and how to enquire.

Are your business name and contact details consistent?

Check the website and profiles you control. Use truthful information, including any relationship between brands.

Do your pages answer specific buying questions?

Think scope, suitability, comparisons, process and pricing factors. Use questions customers actually ask.

Credible evidence

Do you publish evidence from your own work?

Use permissioned case studies, examples or original findings with enough context to assess the claim.

Can a visitor identify the people behind the business?

Include real names, relevant experience and a way to contact the team. Avoid invented credentials.

Are important claims and examples kept current?

Old rankings and screenshots need dates and context. Keep historical results distinct from current performance.

Measurement

Do you track a repeatable set of buying prompts?

Record exact wording, platform, date, search mode and market. Keep branded and unbranded questions separate.

Do you record the sources behind AI answers?

Save cited URLs and whether your business was mentioned. A mention without a citation is a different observation.

Do you ask qualified prospects how they found you?

A prospect naming an AI tool adds context that a referrer URL alone may miss.

How to use your results.

The checklist covers crawl access, indexing, readable information, service clarity, consistent business details, buyer questions, original evidence, team identity, freshness and measurement.

“Yes” means you have confirmed the practice. “No” becomes an action. “Unsure” becomes a verification task. Every question has equal weight in the completion count; actions are ordered by dependency.

Read Google’s AI search guidance

Make the next move with a clearer view.

Your results are a starting point. Bring your questions to District10 and we’ll discuss the work behind them.

WhatsApp usBuild your AI search prompt set